Here in the U.S., QR codes (“quick response” codes) never really became popular. We see them here and there on product packaging or advertisements as a quick way to find out more information. They are not used for much more than passing information or perhaps as a link to sign up for an event or give-away. Social media giants like Snapchat and Spotify have started to encourage their wider use by allowing users to scan the codes to unlock new filters an access special playlists.
But in China, QR codes are everywhere!
From street vendors to designer handbags and everything in between, hundreds of millions of smartphone shoppers have created a market that is $1.65 trillion and growing with only those little black and white boxes. To put that in perspective, that’s approximately a third of all mobile transactions in the whole country!
It’s not just retailers big and small that have found QR codes invaluable – even local governments are getting onboard.
Read more about China’s love of the QR code and their national investment in it here.